Preserving Heritage, Empowering Individuals, Integrating Communities,
to Move Syria Forward.
WHO WE ARE
Syriana is a Social Enterprise incorporated as a non-profit organization in the District of Columbia, the Unites States. It is a grass-root, inclusive effort of individuals dedicated to improve the lives of all Syrians, back home and in the refuge.
Social enterprise is a relatively new business model whose objectives are primarily social, and whose profits are reinvested back into its services for the community. With no financial commitments to shareholders or owners, social enterprises are free to use their surplus income to invest in their operations to make them as efficient and effective as possible.
WHAT IS OUR VISION
The unity of the Syrian people is a mandate for their future development. We believe that the collective Syrian heritage and socially integrative businesses are two forces to achieve that.
WHAT WE DO
Our approach employs modern business models to match Syrian artisans to sustainable markets in North America. We target all Syrians whether in the refuge, displaced within Syria, or distressed in their original communities. We believe that this would create jobs to provide livelihood for thousands, create production chains that link the different communities, and rebuild the unifying Syrian identity around the collective Syrian heritage.
We follow a three-pronged strategy of:
1. Assisting Syrian artisans to generate products that meet the standards of the North American market, and appeals to its customer
2. Building a stable production chain to secure reliable delivery of products to vendors, and
3. Growing a sustainable market in North America by engaging handicraft retailers and non-profit cultural organizations.
WHERE WE ARE
1. We have created an e-commerce outlet, www.Syriana.org
2. We are working with the International Rescue Committee to establish workshops for Syrian refugees in Maryland to produce handmade textile products using traditional Syrian fabrics
3. We established connections with Syrian artisans and designers of diverse backgrounds and marketed their products with very encouraging initial market response.
4. We have granted small loans to promising artisans who either lost their workshops, or were denied the opportunity of starting their own because of the war.
5. We have reached out to different nongovernmental organizations concerned with Syrians refugees in Turkey, Lebanon, and Jordan to establish connections with artisans there.
WHERE WE GOING NEXT
1. Launch a two-pronged cultural awareness campaign in collaboration with cultural organizations and museums:
a. Reaching out to Syrians refugees with traditional Syrian products and posters featuring Syrian archeological sites.
b. Target the general public via dedicated museum exhibits
2. Market products to major international furniture and textiles companies to create a wide exposure to generate the demand and scale needed to create jobs and the social impact desired
3. Establish mechanism to effectively reinvest revenues in creating new lines of production and provide training for unskilled workers to engage and feed in this development cycle